Could an offer to pull back the editorial curtain result in a boon to the Dallas Morning News?par
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DMN email-blasted its digital newspaper subscribers on Sept. 10 offering people a chance to sit in on an editorial board meeting. (Granted it’s the editorial board meeting for DMN‘s ‘c2~”The Points” section, the paper’s op-ed section, which runs in the Sunday paper.par
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This tactic is a very interesting public relations move. For people not in thepar
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DMN offers editorial board mtg

Dallas Morning News email blast offering chance for VIPs to attend editorial board meeting.

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communications field, this can appear very intriguing. After all most people wonder how news editors make the decision on what stories get ink and which ones hit the newsroom’c2~cutting floor.par
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Could this result in people feeling more in control of what they see in the paper’s printed and online editions? DMN could also use this as a way to gauge public input and views on a variety of topics as we head into a heated 2016 election season. Young public relations professionals’c2~could also use this opportunity to learn more about the inner newspaper workings by making valuable contacts and tips on how to get their clients’ stories published.par
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In the past few years newspaper readership has steadily declined as the internet and various apps take control vying for the ever decreasing public’s attention span.par
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The email hit email inboxes just 24 hours before 40 well-known newspaper employees – including some columnists, journalists, editors and photography staffpar
– left the building for the last time during the latest DMN Media Buyout.par
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This in itself will require more relationship building for public relations professionals‘c2~as the new’c2~and younger reporters will need to be educated regarding policies the veterans have understood for decades.