Educate residents in a rural conservative community in upstate New York on the historic significance, cultural customs, and importance to end systemic and institutional racism while celebrating America’s newest federal holiday. My client, the Potsdam Juneteenth Organizing Committee, also sought to increase fundraising and boost attendance at the second annual event.
UNT professor I pitched several stories to local, regional, and national media showcasing the research and ground breaking work of our professors and students.
One story, Paws and Relax, I pitched was picked up by the DFW NBC affiliate. The Paws and Relax event was extremely popular on campus. Several other universities in the region quickly started pet therapy events on their campuses.
Pediatric cancer fundraiser where more than 200 men, women, and children shaved their heads to raise awareness and money for children battling cancer and their families. I handled the publicity, which included media outreach and developing sponsorships with local media outlets. The Boston-area nonprofit raised more than $100,000 during its inaugural DFW event with a record breaking number of participants. All money raised benefited the Pauline Allen Gill Center for Cancer and Blood Disorders at Children’s Medical Center of Dallas. Reporters from the KXAS NBC affiliate in Dallas, the Fort Worth Star-Telegram, Dallas Morning News, and KETK TV in Tyler, Texas all covered the event.